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1
A headline that speaks to your audience's pain
Not "Welcome to my website." Your headline should make your ideal client feel seen in the first 3 seconds.
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2
One clear call-to-action above the fold
Book a call, download a guide, or watch a video. Pick one primary action and make it unmissable.
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3
Your origin story told in a way that builds trust
People buy from people they trust. Your story creates emotional connection and positions your expertise.
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4
At least 3 lead magnets gated behind email capture
Free guides, checklists, templates. Give value first, collect the email, then nurture the relationship.
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5
An automated welcome email sequence
Minimum 3 emails, ideally 7. This is where strangers become warm leads on autopilot.
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6
Social proof — testimonials, stats, logos
Video testimonials, written quotes, placement numbers, client logos. Proof removes doubt.
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7
A booking system that's one click away
Not buried in a submenu. If someone wants to talk to you, the path should be instant and obvious.
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8
Mobile-responsive design
60%+ of your visitors are on phones. If it doesn't look good on mobile, you're losing more than half your audience.
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9
CRM integration
Every lead captured and tagged automatically. No manual data entry. No leads falling through the cracks.
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10
SEO basics
Page titles, meta descriptions, structured data, canonical URLs. Be findable when people search for what you do.
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11
Analytics tracking
You can't improve what you don't measure. Know where your visitors come from and what they do on your site.
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12
An unsubscribe system
Legally required and builds trust. Make it easy to leave — the people who stay are your real audience.